When the process of purchasing provides a better experience for your customers, even on Amazon, this unique selling point (USP) can determine if they shop with you or a competitor. This can take away your independence as a seller, so consider it carefully before you sign up. So, while you may end up preferring to fulfill orders yourself and make more money, you can never compete with your own FBA listing. Your order volume will skyrocket, but at a cost. As a perk, your product is listed as Prime Eligible, accessing a pool of more engaged shoppers. The Fulfillment By Amazon (FBA) program lets you store your product in bulk at Amazon fulfillment centers, where they handle shipping your orders for you. If you want volume, get ready for a price war, but still, standing out from your competitors can give you that extra advantage to come out on top. If you're building a brand, file for trademarks on your brand name and notify the Amazon Brand Registry to protect it. Take your unique seller information and research the Amazon Marketplace to find your niche. It's essential that you make an effort to stand out.
With 1.5 million active sellers and counting, competition is inevitable on Amazon. Related: What Comes Next for Ecommerce and Digital Retail? 2. Find out exactly what Amazon will charge to get your products to your customers before you sign up so that you can recalculate your profit margins rather than being surprised by them down the road. Their Fulfillment by Amazon (FBA) program, for example, gets your product to more customers, but setup, receiving and storage can cost hundreds, or even thousands, of dollars in fees. For every income opportunity offered, expect there to be something in it for Amazon too. Amazon needs to make money like any other business.
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